For PR management pupils: Classification of PR texts and features of using PR articles
Category of PR texts
After a bit was touched by us from the peculiarities of writing pr texts, it is time to speak about the kinds of PR articles. Happily, right here we have been anticipating brand new acquaintances that are interesting.
- 1. Pr announcements. Yes, yes, the kind that is old launch pertains to the category of image texts. Regular publication of data guides could form an image that is certain an item, solution or company.
- The possible lack of pr announcements is that its audience is always extremely limited by the group of interested specialists: it is difficult to imagine a typical resident who opens the internet site of his favorite paper at night after finishing up work, but a profile resource that places press releases on the web.
- 2. Interviews. a pleasant function of pr-text when you look at the format of “interview” is that you are able to independently prepare a “convenient” variety of concerns, avoiding any unneeded topics. Or specifically concentrate on uncomfortable concerns, without waiting around for them (in a more situation that is uncomfortable become set by opponents.
- Image meeting allows one to tell in regards to a person that is specific and in regards to the company, product, service and so on. PR-copywriting also assumes this format of this interviewing, once the relevant questions in the text foresee the questions that frequently arise from the audience.
- 3. Image text. Most frequently, the writing of image articles is founded on the clear answer of some problems that are socially significant defines processes that are interesting to your potential audience. Samples of PR-texts of this sort:
- How business N built a new play ground
- the way the workers of business N took part within the Sabbatarian
- Company N has bought new gear that enables producing even more helpful juices
- The handling of business N made a decision to deduct 10% associated with the income within the Peace Fund
- N team took very first place in city competitions.
- 4. Biography. This types of PR-texts should create a confident image of the particular person, be it a politician, sportsman, singer or other people. Image biographical texts are described as the truth that here, combined with the PR that is usual often satisfies his “black” other. You may already custom writing org know, dirtying a person is always easier than whitewashing.
- 5. Analytical (expert) text. The singularity of image analytical articles would be that they may well not even mention a man or woman, business or solution. As an example, you discover on the Internet exceptional overview material, telling in regards to the development trends of Russian-language solutions for creating landing pages.
- The materials is lively, appropriate, marketing records in it are generally not very. The only thing that reveals in this text is a clear image “trace” – the signature at the conclusion of this article.
- The leading specialist of landing page creation service “Landing +” for example, ” Ivan Ivanov. The website is so-and-so”.
- it appears to be always a trifle, nevertheless the reader currently has a specific impression: “Yeah, then in this “Landing +” they know a lot about good landing pages” if everything is interesting, professional and on the shelves,. And also in the event that audience doesn’t straight away go right to the site of this service, he’ll currently have a certain positive viewpoint.
Advantages of making use of PR articles
- everbody knows, the writing would have been ordered by no one of PR-texts, if there was indeed no pro from them. Luckily, there was. And considerable! Below, we attempted to remember the primary advantages of which image materials are valued.
- Relative cheapness. The price of composing A pr-text that is solid the world-wide-web is many times lower than your order of marketing on television or creating a video clip. Therefore the placement of such materials on the net should be much cheaper. Then they can be placed at no charge, spending solely on creating content if it is a question of press releases.
- Durability. Then all actions will have a one-time effect if you pay for airtime on television, order a beautiful banner in the media or buy time on the radio. The keeping of PR articles on the net is, or even forever, very long.
- don’t forget, the materials (with links) are indexed by the various search engines, which greatly advances the regularity of reference to the brand (solution, business) on the Internet. Cumulative impact in action. Well, we have to keep in mind in regards to the development of the “trust” associated with the site and targeted prospects who came to the business’s web site from direct links.
- a target audience that is huge. You can write PR-articles on any topic, firmly knowing that they will still meet with their readers today. Profile sites on the net are enough for materials to locate their audience.
- Increased self- confidence. Unlike marketing articles, which can be recognized by visitors skeptically, PR-texts are interesting into the reader in on their own. Consequently, the given information that occurs in image articles, causes the reader a whole lot more confidence.
A epilogue that is small
- PR-text is just a tool that is really powerful enables you to solve just about any problem of image character. Proper use of OL articles can perform what you would maybe not achieve, perhaps the most advertising that is expensive.
- Image articles remove the boundaries regarding the audience’s distrust, that will be the key and positively unique home of all of the PR copywriting.